Advertising Nights

Nascar has been advertising "Talladega Nights: The Ballad of Ricky Bobby" more than anything in the sport's history. Besides the normal, run-of-the-mill methods, lets take a look at some of the more unique ways of promoting this film:

--Changed name of this week's race to "The Allstate Accident Forgiveness 500 at the Brickyard, Presented by Talladega Nights, a Columbia TriStar Production".

--Scrolling electronic marquee of theater times on Kenny Wallace's forehead.

--Issuing various press releases ensuring fans that, unlike "Days of Thunder", this movie will be more realistic, less overly dramatic, and will NOT spawn a hatable diecast conglomerate.

--Tried to get Michael Waltrip to promote the movie. When Michael refused*, locked Michael up in the abandoned limestone mine.

--Considering having a car painted in the livery of the movie for one race; considering calling it a "Special Paint Scheme".

--Wild Hollywood party at Allen Bestwick's!

--Reminding fans that, if they DON'T see the movie, it could be Will Ferrell in the Subway ads in 10 years.


*Turns out he already has a deal in place to promote "Snakes on a Plane".