Ameriquest to Sponsor All Busch Series Teams

Following a successful two-race trial run with Roush Racing, Ameriquest has agreed to take over primary sponsorship of all full-time Busch Series teams. Terms of the deals were not disclosed.
"We feel that if three teams bring in three times the exposure, forty teams will bring in thirty times the exposure (adjusted for diminishing returns)", announced Ameriquest spokesperson Sara Wilson. "With dozens of drivers racing the Ameriquest colors, we'll surely get the ROI we've been looking for."
Ameriquest, a mortgage company previously best known for getting that "Freedom...freedom...freedom" song stuck in your head, starts its new program this week at the Mexico City race. All 43 cars entered in the remaining races will have identical paint schemes and logos, giving the appearence of an IROC race without the talent.
"Just imagine it", Wilson continued, "Burney Lamar in the #77 Ameriquest Monte Carlo SS, battling Todd Kluever in the #06 Ameriquest Fusion for the lead on the final lap, while the #38 Ameriquest Dodge of A.J. Foyt crashes in the pack of the pack. Its really going to be magic."
Ameriquest's plan is similar to the marketing strategy used by Lucas Oil, in which all unsponsored teams are automatically sponsored by Lucas Oil.