Michael Waltrip to Run "Snakes on a Plane" Paint Scheme

Continuing a tradition of promoting such movies as Herbie: Fully Loaded, Bad News Bears, and Cursed, a new movie will be using Nascar to promote itself--the highly anticipated "Snakes on a Plane" starring Samuel L. Jackson. The film deals with a criminal who, in an escape attempt, deploys snakes...on a plane.
Sony, the studio behind the film, reached an agreement with Aaron's and Michael Waltrip Racing to run a special paint scheme promoting the movie later this year. This marks the 68th company to align themselves with Waltrip.
Wilson Scott, Director of Motorsports Marketing for Aaron's, was elated about the cross-promotional opportunities. "We plan to have at least 100 snakes in the car for the race, continuing the great tradition of animals in cars started by Tim Flock. Additionally, Mikey--I can call ya Mikey, right?--will wrestle a 30-foot boa constrictor during each pit stop."
The brand extentions don't stop there, though, according to Waltrip. "I'll just elated to be running the Aaron's Snake Machine this year. And Aaron's definately did the math on this one--with my brother announcing, I'll get the most TV time of any non-Earnhardt affiliated driver!"
Scott continued, "Our relationship with Sony doesn't stop at the race track. Mikey--I love that nickname--will make a cameo in the movie as 'passenger #78'. Furthermore, a scene has been added at our request where the flight crew discusses the advantages of lease-to-own economics."
Jackson, star of "Juice" and "Deep Blue Sea", was not present at the press conference. However, he did release a statement, stating, "THEY DESERVE TO DIE, AND I HOPE THEY BURN IN HELL!"