MARKeting

Now that Mark Martin seems to be leaning towards staying in Cup racing in 2006, the Salute to You tour will have to be extended till next year. But what to call this year's marketing blitz? Here's a list of proposed names, obtained for me by an irate former Roush employee (hint: his name rhymes with Ted Musgrave)

The Salute Two Times Tour

The Salute Two Seasons Tour

Salute to You, Episode One: The Phantom Driver

The Salute to You Warm-up Lap

The Salute to Diecast

Salute? What Salute?

The Salute to Sugar Ray Leonard

The Salute to Buying More Stuff, Even Though Everything you Bought This Year is now Pointless