Where does the money go?

A quasi-weekly look at where the sponsorship dollars for your favorite drivers are spent.

This week: #40 Sterling Marlin

24% Translator. (note: translater was bought used, having been employed by Ward Burton and, before that, Buddy Baker)

13% Storage for promotional Coors Cutter cans.

13% Season tickets, Tennessee football.

2% Payoff to Sterling to not sing "Rocky Top" in the shop.

12% Money reserved for retirement tour (expires 2005).

36% Settlement in lawsuit filed by those who saw Sterling shirtless on Totally Nascar.

0% Haircuts.