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2.14.2005

Hermie Sadler Explains his Sponsorship

OK, so here’s how it happened. I went into the gym, you see, ‘cause I wanted to stay in shape in case Larry Gunselman called. So I apply for the membership, see, and it turns out that the guy taking my information is the marketing director for the company! Isn’t that great! Their marketing director has enough time to come down and meet a celebrity like me!
So anyways, me and the marketing guy (Bob…he’s really cool) start talkin’ about racing…get this: seems like he put together the Nebraska Cornhuskers deal for Lake Speed AND all the Big Daddy’s sponsorships! Man, whatta resume! So he talks about how he has some money left in his budget for 2004, and he’s lookin’ to put it into a “high risk venture” for ’05. Hey—what’s more risky than a single car Nascar team?
So we keep talkin’, and before I knew it, we had a deal! But it gets better. The owner comes out of the back (I think he was vacuuming) and talks to me about BUYING the team! Well, I know a good deal when I see it. We threw together some informal contracts (who needs lawyers anyways?) and now he owns most of the team. ‘Course, I still held on to a little part of it, my wife keeps telling me about a retirement fund. That counts, doesn’t it?
So that’s how it happened. Oh, and Bryant Stith says I owe him $450,000—he’s such a joker!

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