RCR to run “Hotel Rwanda” Cars at Las Vegas

As part of the movie industry’s continuing efforts to market their films through Nascar racing programs, United Artists has announced that they will sponsor two cars with special “Hotel Rwanda” paint schemes.
The cars, driven by Kevin Harvick and Dave Blaney, will run at Las Vegas later this month. Each will carry a special paint scheme promoting the movie; Harvick running a car plastered in the movie’s poster, and Blaney running with Don Cheadle’s face on the hood.
“This is a glorious day, both for those who suffered so greatly in the Rwandan Civil War, and for our sponsors, GM and Jack Daniels”, announced team owner Richard Childress in a press conference earlier today. “While thousands lost their lives in a scourge of needless bloodshed, they will be honored with the greatest memorial of all—die-cast.”
The movie, or as most people are calling it, “film”, is betting that the Nascar promotion will draw in the “Nascar dad” demographic to the movie, which opens nationwide in March. Such a strategy has already worked for “Pooh’s Heffalump Movie”, which sponsored Brian Vickers in the Bud Shootout.
As part of the cross-promotional marketing plan, actor (and part-time driver) Jamie McMurray will have a small part as “reporter #4” in the upcoming sequel “Hotel Rwanda II—Revenge of the Hutus”.