Where Does the Money Go?

A returning semi-weekly look at where the sponsorship dollars for your favorite drivers are spent.

This week: Scott Riggs

10% Contract buyout.

6% Incineration of "Front Row Riggs" merchandise.

14% Hypnosis to erase memory of being interviewed by Mike Mackler.

20% Money lost in fantasy racing (Travis Kvapil seemed like a bargin).

14% Conversion of merchandise and equipment from old Valvoline font to new Valvoline font.

14% Tasers to keep back people who can notice minutia like that.

22% R&D to develop a crew to compete with the "Said Heads"--the "Riggs Piggs".