Where does the money go?

A meekly-weekly look at where the sponsorship dollars of your favorite drivers are spent.

This week: Brian Vickers

20% PR program to remind people that ditech.com and GMAC are the same company.

16% Vocal chord surgery after too many "Lost another one to ditech!"'s.

14% Hair styling for that "edgy, but in a non-threatening way" look.

4% Dumpsters for all of Wally Dallenbach's old stuff.

6% Balms and creams to combat allergic reaction to Garnier Frutis.

31% Earplugs to drown out hourly comparisons to Jeff Gordon's career trajectory.

9% Fake ID's.