Where does the money go?

A weekly-esque look at where the sponsorship money for your favorite drivers is spent.

This week: Ken Schrader

14% Life-extending preservatives for Ken (the same kind used in Red Baron frozen pizzas).

16% Travel costs.

19% PR campaign to remind fans that owner Beth Ann Morgantheau is NOT French.

1% Driver development program.

20% Translator for Klaus Graf.

21% Call blocking, email filters, and bodyguards to keep Carrott Top at bay.

9% Payment to Fox to refer to a 12th place finish as "a great run for Kenny."